"GIRL POWDER"
"GIRL POWDER is a girl's snowboard and ski apparel company, and was
founded as a ride share message board for women to connect with one
another to gain safer passage to the slopes. "It was really frustrating
for me to drive by young women hitch-hiking their way to the slopes
with their snowboard and skis in hand. I felt that something needed to
be done one day, and in a hurry. So I started GIRL POWDER."
-Owner, Joel Lackovich
With so many new companies out there we here at BMP thought that we would feature some of them that stood out from the rest and one of our firsts to be reviewed is a company called GIRL POWDER. Established in 2002 as a clothing company they have since taking it further than that. You can tell that they aren't just there for the money and take an huge interest in the lifestyle and the sport. They even have a team of all girl riders promoting their company and helping to create its voice. So, in our ever dieing search to dig deeper and learn more about what drives GIRL POWDER we interviewed them and thought that we would hear it directly from the source..